
Picking the right spot for your primroses is the secret sauce to getting those lush, vibrant blooms. It’s not just about looks, though—the right location ensures your plants live a long, happy life. The biggest factor you need to keep in mind? Temperature. Once you understand what these little beauties need to stay cool, finding the perfect home for them is a breeze.
Primroses Aren’t Fans of the Heat
Don’t get me wrong, primroses need a little warmth to get growing, but they aren’t exactly sun-worshippers. If the thermometer climbs too high—especially in direct sunlight—they’ll start to struggle. Those broad leaves lose water fast, and since primroses love keeping their “feet” moist, a few hours of intense midday sun can dry them out or even scorch them.
Your best bet is to find a spot that stays out of the sun for most of the day. A north-west or north-east facing area is usually the “sweet spot.” If you’re keeping primroses indoors, definitely steer clear of south-facing windows. The heat there will cause them to stop blooming prematurely, and they might even give up on you entirely.
Quick Tip:
If your garden or balcony is a total sun trap, try planting Cowslips instead. This specific type of primrose can handle a bit more sun. Just make sure you’re watering them regularly so the soil stays nice and moist.
Give Them Plenty of Light (But Keep It Indirect)
Now, just because they don’t like heat doesn’t mean you should stick them in a dark corner. They still need plenty of light to power through their blooming season. A partially shaded spot near deciduous trees or shrubs is actually perfect. In the spring, light filters through the bare branches to give them the energy they need for a rich bloom. By the time the scorching summer hits, the new leaves provide the shade they need to stay cool.
Inside the house, a spot near a bright window is great, but keep them away from radiators or heating vents. Primroses are happiest when temperatures stay between 50 and 60°F (10–15°C). If your room is warmer than that, you’ll need to be extra diligent with the watering can!
Soil Preferences
While Cowslips and Auriculas don’t mind slightly drier soil, most other primrose varieties are moisture lovers. You want soil that works with them, not against them.
- The soil should hold onto moisture well.
- It needs to be well-draining (no soggy “wet feet,” please!).
- It should be rich in organic matter and nutrients.
- Some varieties prefer slightly acidic soil.
- Others, like Auriculas, actually prefer a bit of lime.
Where to Put Them in the Winter
Most perennial varieties are quite hardy and can stay right in the garden bed all year long. However, if you have potted primroses or more sensitive varieties, you’ll want to bring them inside to overwinter or take steps to make sure they are winter-ready outdoors.










